Books by Doug Jordan
21-4. Writing for Essence
Never judge a book by its cover’ so goes the saying, but if readers never crack the cover, they will never know what they’ve missed. Not everyone will be interested in your book – not their genre, not in their present mood, they’ve already read one of your books and one was enough – but for those who might be interested in the extent of your book, they need to be captured by the essence and the essence of the book has to be demonstrated somehow in your cover.