Travels with Myself

A Journal of Discovery and Transition
Doug Jordan, Author

Thoughts on Writing/Publishing

23.7 Sustaining Drive, and Marketing Books 5: Other Channels to Market

Still, how many books will they sell? This is the classic queuing problem every B.Comm. student ponders in Operations Research 299. It’s the same problem every baker ponders when trying to decide the right quantity of buns to bake. Too many means wasted inventory and costs, too few and you sell out of product and have unrealized revenue. And therein lies the big problem with book fairs.

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