Book covers are intended to summarize in an image the theme of the book, draw some connection with the title and together, hopefully, invite the prospective reader in. In most cases I was very pleased with the covers of my books, but, it has to be said, I’m quite unsure whether the covers made any difference in the sales of those books.
Not only should the cover have a clever and pithy summary of the book which entices browsers to pick it up the and browse through it, it should also have a couple of short and sweet blurbs from noteworthy reviewers recommending the book to hesitant readers. And let’s not make too fine a point of it, anybody who makes the cover of a book with a recommending blurb must be noteworthy to the otherwise ignorant browser.
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djordan@afspublishing.ca
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