To remain vital, language needs to reinvent itself, daily. If a language begins to lose its capacity to express what people want to communicate it either reinvents itself or it becomes a dead language. It’s a Darwinian thing: Adapt or perish.
The apostrophe signals to the reader that expected letters have been left out (but not forgotten): I suppose when people began to take on names, Gronk didn’t need to say, ‘that stick hims’, he said, ‘that stick Jons’ and later it became ‘that’s Jon’s stick’ with that Johnny-come-lately apostrophe stuck in the middle. But what did he say about Gus?
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