21-5. Writing for Reviews
Not only should the cover have a clever and pithy summary of the book which entices browsers to pick it up the and browse through it, it should also have a couple of short and sweet blurbs from noteworthy reviewers recommending the book to hesitant readers. And let’s not make too fine a point of it, anybody who makes the cover of a book with a recommending blurb must be noteworthy to the otherwise ignorant browser.