Not only should the cover have a clever and pithy summary of the book which entices browsers to pick it up the and browse through it, it should also have a couple of short and sweet blurbs from noteworthy reviewers recommending the book to hesitant readers. And let’s not make too fine a point of it, anybody who makes the cover of a book with a recommending blurb must be noteworthy to the otherwise ignorant browser.
Travels with Myself
A Journal of Discovery and Transition
Doug Jordan, Author
Never judge a book by its cover’ so goes the saying, but if readers never crack the cover, they will never know what they’ve missed. Not everyone will be interested in your book – not their genre, not in their present mood, they’ve already read one of your books and one was enough – but for those who might be interested in the extent of your book, they need to be captured by the essence and the essence of the book has to be demonstrated somehow in your cover.