Incentivize suggests something more insidious than mere pursuit of a desired thing or outcome, it connotes an action intended to serve the interests of the person offering the incentive, not just the person being incented.
Gamification in video games is not unlike gambling: the thrill of a ‘win’, the gradual habituation of the dopamine hit, the constant enticements for ‘just one more round’.
submitting our writing to the critical gaze of a heartless public takes fearlessness beyond courage. It takes drink.
The apostrophe signals to the reader that expected letters have been left out (but not forgotten): I suppose when people began to take on names, Gronk didn’t need to say, ‘that stick hims’, he said, ‘that stick Jons’ and later it became ‘that’s Jon’s stick’ with that Johnny-come-lately apostrophe stuck in the middle. But what did he say about Gus?
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