Thoughts on Writing/Publishing
23.10 Sustaining Drive, and Marketing Books 8: A Role for The CAA
Having an MBA and managing my own consulting business for 30 years, meant I had some sense of business management, including the imperative of effective marketing and distribution. So I applied this wisdom to my book business: I did some research, I developed plans, I made calls. I made progress. But not enough. I needed help. I joined the Canadian Authors Association.