Travels with Myself

A Journal of Discovery and Transition
Doug Jordan, Author

Thoughts on Writing/Publishing

23-6 Sustaining Drive, and Marketing Books, 4: Bricks and Mortar Bookstores

So in seeking retail channels for our book, ‘The Treasure of Stella Bay’, we abandoned the Indigo empire and sought out local independent bookstores instead, especially those located in Ottawa (local author angle) and the Lake Ontario/Kingston region (to exploit the Amherst Island/Stella Bay locale angle). You can see my strategy here: if my book could get traction with these parochial stores, I could then lever this reputation into indie stores in the ‘big smoke’ (i.e., Toronto).

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