And then there is the problem of giving and receiving feedback. Giving feedback is hard to do, which is why it is seldom actually done. Receiving feedback is hard because of our tender egos – but we self-protect by not listening, or rationalizing, or dismissing. Accepting ‘constructive’ feedback from social sources is especially hard. Who really wants ‘constructive feedback’? What we want is complimentary feedback, lots of it. How nice to have affirmation of our terrific traits and talents. But then, in the backs of our minds, there lies doubt.