Travels with Myself

A Journal of Discovery and Transition
Doug Jordan, Author

Thoughts on Writing/Publishing

23-6 Sustaining Drive, and Marketing Books, 4: Bricks and Mortar Bookstores

So in seeking retail channels for our book, ‘The Treasure of Stella Bay’, we abandoned the Indigo empire and sought out local independent bookstores instead, especially those located in Ottawa (local author angle) and the Lake Ontario/Kingston region (to exploit the Amherst Island/Stella Bay locale angle). You can see my strategy here: if my book could get traction with these parochial stores, I could then lever this reputation into indie stores in the ‘big smoke’ (i.e., Toronto).

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Thoughts on Writing/Publishing

23.5 Sustaining Drive, and Marketing Books 3, TikTok

To get noticed on social media, words are not enough; even pictures are not enough. You need more than pictures to get and hold people’s attention. You need moving pictures.
And we’re not talking about black and white Charlie Chaplin movies, we’re talking talkies.
TikTok.

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Thoughts on Writing/Publishing

23.3 Sustaining Drive, and Marketing Books

In the face of this daunting market-place for books, most Canadian writers don’t realistically expect to become rich and famous, nor even become ‘best-selling authors’; they just want to be read. (I suppose that might be said of all writers. How many aspiring American authors also live in obscurity, their books languishing in their closets, unsold, unread and unloved.)

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Thoughts on Writing/Publishing

21-21. The M&S Project, Part 3

My Marketing and Promotion strategy was sort of a five pillars plan: (of which prayer is one part but, probably, the least reliable – though if my goal is to find ‘flow’ I should try more prayer).

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Thoughts on Writing/Publishing

21-19. Marketing and Sales as a ‘Project’

So, facing my fears, I decided to make the Marketing and Selling of The Treasure of Stella Bay my Project for the next five months. I would try to bring my talents to bear, even if they are not my best talents, and strive for some modicum of fulfillment, if not actual joy.

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